For Immediate Release:
TORONTO (December 14th, 2021) – From far and wide, Canadian Olympians and Paralympians have shown the world their uniqueness, grit, and talent – and continue to push the envelope on what it means to be an athlete.
The Canadian Olympic and Paralympic Sport Institute (COPSI) Network, is excited to announce the release of the WECAN Beijing campaign ahead of the Beijing 2022 Olympic and Paralympic Games. The COPSI Network, comprised of four Institutes and three Centres, is a key contributor to Canada’s world-leading Olympic and Paralympic podium performances. The COPSI Network seeks to strengthen and harmonize Canada’s high performance sport system and offers additional resources in order to provide better support for high performance athletes and coaches.
The new campaign logo is representative of Canadiana in a variety of ways: a nod to the Canadian DNA with fingerprint-like font, the illusion of a waving flag, as well as a focus on reaching the podium in Beijing are all visually represented. The waving flag sits as a reminder of the entire Canadian family watching and cheering proudly from coast to coast to coast.
As part of the campaign, the COPSI Network will be releasing a series of stories on a true behind-the-scenes look into how our sport science and sport medicine expertise supports athletes and coaches in their quest for a podium performance. Beginning December 16th, be on the lookout for initiatives, viewing events, and different ways we can cheer together from our home and native land.
With just over 50 days until the Opening Ceremonies of the Olympic Games and over 80 days until the Paralympic Games, we’re excited to watch Team Canada motivate the nation through sport. WECAN inspire, WECAN unite, and WECAN build champions.
About the COPSI Network
The Canadian Olympic and Paralympic Sport Institute Network (COPSI Network) provides world-leading training environments to elite athletes and coaches across Canada. The team of experts delivers sport science and medicine, coaching, research and innovation, education and Game Plan services to power podium performances and help Canada win more medals. The Canadian Olympic and Paralympic Sport Institute Network includes four Canadian Sport Institutes (Pacific, Calgary, Ontario and Québec) and three Canadian Sport Centres (Saskatchewan, Manitoba and Atlantic).
Laura Albright, Senior Advisor, Communications & Marketing
Canadian Sport Institute Ontario
e: [email protected]