CSIO Announces TechNiche & CoolCanuck as Community Partners

Tuesday, March 2, 2021


CSIO Announces TechNiche & Cool Canuck as Community Partner

For immediate release:

TORONTO (March 2nd, 2021) – Canadian Sport Institute Ontario (CSIO), is proud to announce its partnership with Cool Canuck, a Canadian apparel company designed for Canadians that provides comfort, functionality, and style in each garment; and TechNiche Canada, Canadian distributors of HyperKewl and Cool Pax cooling apparel technologies.

Cool Canuck is a Canadian family-owned business that specializes in high quality clothing and garments made to last, all locally sourced and made in Canada. To learn more about their business, and the garments they provide, visit their website here. TechNiche Canada provides personal cooling and heating apparel and accessories to athletes and safety industrial markets, visit their website here.

“We are thrilled to be providing our top Canadian athletes with a range of cooling technologies for use in training and competition. Phase change cooling, HyperKewl evaporative technology and Cool Canuck’s wicking and cooling apparel helps athletes avoid heat related injuries. Plus, there’s that sense of Canada pride anytime something with a maple leaf is put on, especially in competition.”

This partnership will provide CSIO-registered athletes with an online discount code for purchases of their products. Furthermore, TechNiche & Cool Canuck will also provide CSIO registered athletes with special attire gifts throughout the year. “We are thrilled to partner with TechNiche & Cool Canuck as our new Community Partners”, said Sheldon Persad, Senior Advisor, CSIO. “Our supported athletes have the opportunity to receive discounts on performance garments through our partnership with a Canadian company”.

To inquire about products, or for more information on this Community Partnership, please contact Athlete & Medical Services Coordinator Haginaa Sivapunniyan at athleteservices@csiontario.ca



About Canadian Sport Institute Ontario

Canadian Sport Institute Ontario (CSIO) is a non-profit organization committed to the pursuit of excellence by providing world-class programs, services, and leadership to high performance athletes, coaches, and National and Provincial Sport Organizations to enhance their ability to achieve international podium performances. Our team of expert practitioners deliver sport science, sport medicine, life services, and coaching and technical leadership support to help Canada win medals and strengthen the sport system in Ontario and Canada. CSIO is part of the Canadian Olympic and Paralympic Sport Institute Network, working in partnership with the Canadian Olympic Committee and Canadian Paralympic Committee. CSIO is further supported by funding partners such as the Ministry of Heritage, Sport, Tourism and Culture Industries, Sport Canada, Own the Podium, and the Coaching Association of Canada. www.csiontario.ca







Media Contact:

Dan Dexel, President

Cool Canuck

Email: info@coolcanuck.com | 855-822-COOL (2665)


Annie Goncin, Coordinator, Communications & Events

Canadian Sport Institute Ontario

Email: agoncin@csiontario.ca | www.csiontario.ca

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