FOR IMMEDIATE RELEASE
CANADIAN FEMALE ATHLETES GET BOOST FROM SPORTS BRA
Canadian Sport Institute Ontario (CSIO) has partnered with Anita Canada to provide Performance Sport Bras to its athletes, coaches and performance staff. Anita Canada is a global brand with a proven expertise in sport bras ranging from A to H cup. Anita has been recognized for its innovation and performance design in sport bra engineering winning two Red Dot Awards and an ISPO Award.
In addition, Anita Canada will support a variety of women’s programs and initiatives led by the CSIO through a generous financial contribution. The goal of these programs is to inspire and educate female athletes, coaches, practitioners and sport administrators in their skill development as leaders in the sport community and career pathway.
“We are excited about our partnership with Anita Canada, and for our female athletes and staff to be able to experience Anita performance sport bras. It is a superior product that we believe will benefit the athletes in their training and performance,” said Debbie Low, CEO, Canadian Sport Institute Ontario.
Research in Breast Health from the University of Portsmouth Research Group has found substantial evidence supporting the importance of breast support while training and during competition. It has been found that inadequate breast support may affect the forces produced by a female runner which could negatively impact her sports performance.
“We are thrilled to partner with CSIO in support of our female athletes and their goals. This topic has never been considered before by sport organizations and we applaud the CSIO for taking the lead in Canada. We know a performance sport bra in an athlete’s kit will make a difference and look forward to seeing the results,” said Mark Caskenette, Managing Director, Anita Canada.
The goal is to ensure all Canadian female athletes at the provincial, national and international level have the best support to ultimately improve their sport performance.
ABOUT CANADIAN SPORT INSTITUTE ONTARIO
Canadian Sport Institute Ontario (CSIO) is a non-profit organization committed to the pursuit of excellence by providing world-class programs, services, and leadership to high performance athletes and coaches to enhance their ability to achieve international podium performances. CSIO offers athletes a range of sport science and sport medicine services including nutrition, physiology, biomechanics, strength & conditioning, mental performance, sport therapy and life services. CSIO also delivers programming and services to National and Provincial Sport Organizations and coaches to work towards building a stronger sport system in Ontario and Canada.
CSIO services approximately 700 high performance athletes and 250 coaches, at its main facility at the Toronto Pan Am Sports Centre, its satellite location at the Mattamy National Cycling Centre in Milton, and in daily training environments across Ontario. CSIO is part of a larger network of 4 institutes and 3 multi-sport centres across the country known as the Canadian Olympic and Paralympic Sport Institute Network, working in partnership with the Canadian Olympic Committee and Canadian Paralympic Committee. CSIO is further supported by the Ministry of Tourism, Culture and Sport, Sport Canada, Own the Podium, and the Coaching Association of Canada, along with the National and Provincial Sport Organizations within the sector. www.csiontario.ca
ABOUT ANITA CANADA
For 130 years Anita has been producing lingerie and swimwear famous for its outstanding fit, technical design and comfort. Ever since the beginning it has been Anita’s commitment to make a woman feel completely comfortable in every aspect of her life.
Anita Canada is the Canadian subsidiary of European parent, Anita Dr. Helbig GmbH, Anita is a global leader in sport bras, post-mastectomy, medical, maternity, and women’s lingerie. Anita and sister brand, Rosa Faia are available in over 400 better specialty lingerie & swimwear boutiques in Canada and thousands of locations globally.
Anita’s performance sport bras are designed and produced in Europe in its own company facilities, using the highest standards, including OEKO–TEX® certification. www.anita.com
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For further information, please contact:
Sales & Marketing Director, Anita Canada
Senior Communications Coordinator, Canadian Sport Institute Ontario
416.596.1240 ext. 238