General News
Press Release

CSIO Announces Partnership with MILLIONS as Community Partner

For Immediate Release


TORONTO (March 10, 2022) – Canadian Sport Institute Ontario (CSIO) is excited to announce its partnership with, a leading social commerce and video platform that empowers athletes to connect and engage with their fans in new ways, while also creating lucrative revenue channels for themselves at the same time. recognizes amateur athletes often don’t have the time or the resources to build or promote their personal brand. MILLIONS is able to provide CSIO affiliated athletes with a professional platform to create merchandise and generate revenue through the support of their fanbase.

As Community Partner of CSIOMILLIONS will also provide affiliated athletes with the opportunity to engage their expertise and support in establishing a virtual presence. Whether engaging their fanbase or creating their own branded gear, MILLIONS offers athletes an easy and free way to build their brand.

For athletes looking to learn more about CSIO’s Community Partnership with MILLIONS and accessing their services, please contact Mandy Bujold at [email protected].



“This is an excting and unique community partnership for CSIO to announce. MILLIONS has a keen interest in helping athletes develop their personal brand and connect with their fanbase in new and exciting ways. As a result of this partnership, our affiliated athletes will have the opportunity to engage the expertise and support that MILLIONS offers to build and grow their individual athlete brand.”

Sheldon Persad
Senior Advisor, Business Performance, Canadian Sport Institute Ontario

“Our mission with CSIO is singular. We want to make amateur athletes more money, help them connect directly with their fans, and allow them to focus on their athletic dreams, their friends, and their families, while we take care of everything else. It’s a win-win for the athletes and for millions of Canadians cheering them on.”

Matt Whitteker


About Canadian Sport Institute Ontario

Canadian Sport Institute Ontario (CSIO) is a non-profit organization committed to the pursuit of excellence by providing best-in-class programs, services, and leadership to high performance athletes, coaches, and National and Provincial Sport Organizations to enhance their ability to achieve international podium performances. Our team of expert staff deliver sport science, sport medicine, life services, and coaching and technical leadership support to help Canada win medals and strengthen the sport system in Ontario and Canada. CSIO is part of the Canadian Olympic and Paralympic Sport Institute Network, working in partnership with the Canadian Olympic Committee, Canadian Paralympic Committee, Own the Podium, and the Coaching Association of Canada. CSIO is further supported by funding partners such as the Ministry of Heritage, Sport, Tourism and Culture Industries and Sport Canada.


About is quickly becoming the world’s leading social commerce and video platform connecting the sports world. MILLIONS combines the power of social media and e-commerce on a single platform to empower athletes to connect on a deeper level with their fans while creating new, lucrative revenue channels. It is rapidly proving to be the most important sports technology company in history.

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Media Contacts

Laura Albright, Senior Advisor, Communications & Marketing
Canadian Sport Institute Ontario
Tel: 647.395.7536
Email: [email protected]

Shane Mercer, Cross Platform Journalist
Tel: 416.476.5821
Email: [email protected]