Canadian Sport Institute Ontario and 2XU (Two Times You) are pleased to announce a multi-year partnership that will support CSIO staff and targeted national and developmental team athletes while promoting sport across Canada.
2XU will serve as the Official Apparel and Compression Supplier to the Canadian Sport Institute Ontario with a three-year partnership.
When asked, Nikki Beal, 2XU Managing Director said – “We are excited to have the Canadian Sports Institute Ontario as a sporting association partner in developing our Canadian athletes for international sporting excellence. Our brand is about advancing human performance with great products for high-level competitions and the CSIO athletes and staff embody what we stand for as a brand.”
Commenting on the new partnership, John Grootveld, CSIO Director, Business Development said – “Canadian Sport Institute Ontario is very excited to welcome 2XU on board as an Official Supplier of Apparel and Compression Gear. 2XU’s commitment to advancing human performance through the development of world leading athletic garments aligns perfectly with our mission to support and assist athletes and coaches as they prepare for international podium success.”
2XU has built its reputation on using technology to multiply the performance of athletes and taking them beyond what they thought possible. With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance sports apparel. Ongoing testing, research and consultation with professional sporting bodies and athletes are integral to the brand’s winning formula.
This agreement between 2XU and CSIO will help provide ‘Racebred’ gear to high performance athletes within the CSIO framework, play a leading role in 2XU’s brand strategy, ‘Human Performance Multiplied’ and provide 2XU merchandise to athletes, coaches and fans alike. 2XU and CSIO will launch several campaigns throughout the partnership targeting athlete & staff engagement and training and fitness related social media content, such as – #HeartNotHype #TwoTimesYou #CSIO and #PoweringPodiumPerformances